Last month I blogged about the 30/60/90 plan covering the first 30 days of the initial three months in my new Technical Marketing Manager role at The Centre for Secure Information Technologies (CSIT).
In this post I shall look back at the second 30 days. Personally speaking its useful for me as I slot into the organisations appraisal system to reflect on what I have achieved thus far in the role.
So what does a Technical Marketing Manager do?
In a sentence I see it as taking overall responsibility for marketing the product of a hugely technical organisation; something that is much more than the 4 P’s.
I returned from Barcelona on Friday after a week of lead generation, market positioning research and generally being a booth bloke at Mobile World Congress for my employer The Centre for Secure Information Technology (CSIT), an innovation and knowledge centre specialising in cyber security research based at Queen’s University of Belfast. I have spent the weekend mulling over the experience …
Thoughts on Mobile Word Congress 2012; Why you should be there #mwc12 Read More »
As I sit here on the Dublin to Barcelona flight I am thinking about the research we are demoing this week. I’m a simple guy and I’m a sucker for a good story. In my recent round of induction chats one of my new colleagues at CSIT explained the genesis of the concept behind Physical …
A little shot of PUF; Mobile World Congress 2012 #mwc12 Read More »
Prior to starting my new role recently as Technical Marketing Manager at Queen’s University Belfast’s Centre for Secure Information Technologies (CSIT) I tweeted a link to a guest post titled “A 90-day Plan for New Product Managers” by Ninon LaForce writing on one of my favourite blogs: On Product Management. The post struck a cord with me …